The Why Behind The Merch
These pieces aren’t just tees and mugs… they’re tiny declarations of who you are and who you’re becoming.
Designed for women who:
1. Don’t do “normal”
2. Walk in the room and instantly change the temperature.
3. Set boundaries, chase dreams, choose joy, and refuse to shrink.
Around here, we don’t whisper our identity — we wear it on our chests, sip it from our mugs, and stick it on our laptops.
Each item celebrates confidence, reinvention, and the energy you’re stepping into next.
Whether you’re in your Glow-Up Era, Boundary Era, Soft Life Era, or full-blown Main Character Mode — there’s something here that speaks your language.
So explore, have fun, and find the pieces that match your energy.
Wear it loud. Sip it proud. Live it boldly. 💛
About The Founder
Hiya, I'm Kesha!
I’m a lifestyle designer, content creator, and Mediocrity Escapologist who decided she was done living life on everyone else’s terms.
After years of doing “the right things” and still feeling stuck, I flipped the script and started designing a life that actually felt like me.
This brand was born from that reinvention — from my desire to create fun, bold, wearable reminders for women who are tired of shrinking, tired of settling, and ready to step into their next-level identity.
The merch you see here?
It’s not just clothing. It’s a whole mood. A whole energy shift. A whole declaration of “I’m done with normal and I’m choosing me.”
So grab what speaks to you, rock it proudly, and keep growing into the woman you’re becoming. 💛✨